Everyone has a unique story – including Purifie®. Ours began in 2009, when the founder of Purifie® was taking a ride in his friends' car. His friend had placed fragrances in his car in an attempt to mask the smell of cigarette. Unfortunately, the perfumery caused the founder to have an adverse respiratory reaction and a spell of dizziness. This prompted him to raise this question..."Is there a better way of ridding odour without using scented products?" Purifie® was then borne