Business

IKEA enters pet market with products that make everyday life of both pet owners and pets that bit easier.

Launch of new pet category

With the further humanisation of pets and their integration into pet owner lives, IKEA, the global brand with 400+ stores all over the world and an annual turnover of €38 billion ($47 billion), is now also entering the pet market. To get a better understanding of their ambitions in the pet segment, PETS International arranged an interview with Peter Bondesson, project leader at IKEA of the pet category.
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