Interzoo 2020: Promising application numbers

From  19  to  22  May  2020  the  “who’s  who”  of  the  international  pet supplies industry will meet again in Nuremberg. At Interzoo, the world’s leading international trade fair for pet supplies, exhibitors from all over the world present their product ranges and the industry’s top trends to trade visitors. Already during the initial exhibitor application period,the growth trend of Interzoo continues.

A  comparison  of the  current exhibitor registration  status  for upcoming Interzoo with the one of June 2017reveals increasing numbers of exhibiting companies from Germany, the rest of Europe and overseas. “This under lines the outstanding importance  of  Interzoo  for  the nationaland  international market,” says Alexandra Facklamm, Managing Director of Interzoo organizer Wirtschaftsgemeinschaft  Zoologischer  Fachbetriebe  GmbH(WZF). The higher figures apply to regular and first-time exhibitors alike.Both groups are showing an increased interest in the event. Applications numbers from first-time exhibitors are currently 11 percent higher than in the comparable period of the previous event.

More than 120,000 m2display area Interzoo 2020 will once again offer a global market overview of an innovative range  of pet  food, grooming  products  and  accessories  for cats  and  dogs, birds,   ornamental   fish   and   terrarium   animals.   In   14   exhibition   halls legitimated trade  visitors–the  majority  of  them  decision-makers  from  the specialist  retail  sector,  drugstores,  DIY  stores  and  garden  centres,  food retailers,  online  stores, pet  grooming  salons and  pharmacies,  as  well  as veterinarians–can find out about the latest developments in the sector. At Interzoo 2018, 1,900 exhibitors from 66 countries showcased their products on an area measuring more than 120,000 m2. Of the approximately39,000 trade visitors, almost 10,000 came from Germany. “This means Interzoo is still the most important trade fair and information platform for the German pet retail  sectordespite  its  high  level  of  internationality –and right  on the doorstep,” emphasizes Alexandra Facklamm.

New: three trade fair entrances

Due to the growth of the tradefair and a larger exhibition space a new hall configuration is necessary.Halls 11 and 12 have will be added in2020:“This will give usa third entrance at the north-west of the exhibition grounds and enable us   to   offer   an   additional   service,”   explains Dr  Rowena  Arzt, Director Exhibitionsat  WZF. Direct  access from the underground means thatthe West entrance is another way fortrade visitors to reach this part of the exhibition grounds quickly and conveniently.

Segmentation of product highlights

At the prominent location around Mitte entrance, exhibitors will once again have  the  opportunity  to  present  outstanding  products  in  the  “Product Showcase”. To give visitors a better overview, this special display area at the upcoming Interzoo  will  be  structured into different  product groups.  “This means that visitors will be able to focus on products in the animal categories they are interested in. We are thus creating an area structured into segments for preliminary information and the targeted search for product highlights,” Dr Rowena  Arzt explains,  adding:“As many  trade  visitors  are  interested  in several categories and exhibitors also have products for various pets in their portfolio, there will be no such segmentation in the halls, as usual.”

Support programme for young German companies continues in 2020

In  2018,  the  German  Federal  Ministry  for  Economic  Affairs  and  Energy (BMWi) for  the  first  time successfully included  Interzoo  in  its  funding programme  to  help  young  innovative  companies  take  part  in  leading international trade fairs.26 start-ups took the chance to present themselves and their products as part of the “Innovation made in Germany”-pavilion at Interzoo. This support once again will be featured at Interzoo 2020.“Within just a short time, some companies have already registered. We are delighted  to  be  able  to  offer  start-ups  an  interesting  platform  and thus promote  innovations  for  the  pet industry,”  says  Alexandra  Facklamm. Interested companies can get further information on the Interzoo website: