Despite valid concerns about cannibalising brick-and-mortar pet speciality businesses, e-commerce has proved to be a boon to the growth of the pet market overall, according to a new market research report on the US market. Packaged Facts estimates online sales of pet products at 11 bn dollars in 2019, or 20 per cent of the market, ramping up from 9.5 bn dollars in 2018 and 3.2 bn dollars in 2015.
E-commerce success with pet products, primarily from Chewy and Amazon, has made the pet product market permanently “omnichannel,” a transformation sealed by current online strategies of brick-and-mortar-based retailers (including PetSmart and Walmart) and of speciality brand and product marketers.
Packaged Facts projects the Internet share of the pet product market to reach 23 per cent in 2023.
With a focus on dog or cat owners, U.S. Pet Market Focus: Pet Specialty Channel and Internet Shoppers covers pet-owning, demographic and cross-shopping patterns for US pet product shoppers.