Merial to provide pet retailers with product support and education
Following pressure from pet stores, pet wholesalers, and even some consumers, Merial Australia have finally agreed to provide pet retailers with education and point of sale material to people buying their products such as Frontline Plus and Heartgard. Previously, this support was only available to Veterinary Clinics.

After conducting some research, Merial found that 25 to 30 per cent of their products were being sold through pet stores, and their 1800 number, which had been set up for customer enquiries, was receiving an increasing amount of calls from people who had purchased their products from pet stores and needed further information.
While there are no legal restrictions on pet stores selling these products, Merial believes that the vet is the best place for consumers to get advice about the management of flea and tick infestations and the prevention of heartworm disease, and it will continue to be the focus of their business.
From April or May, a full support team headed by Barry Tonissen will be dedicated to training owners and staff of pet shops. Joining the team for the Sydney area will be Viki Schumi. Merial will also provide retailers with an online training course and point of sale brochures.
“It’s great to see Merial recognising where their products are sold, and providing support and education to all dog and cat owners,” said Paul Treanor, General Manager of Dr Neil’s Pet and Equine Supplies, one of the two major wholesalers to be supported by Merial during the initial stages.
“Vet clinics provide a valuable service, but in the same way that doctors and chemists work together, so too should vet clinics and pet stores work together to promote pet health and safety.”
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Dog's Life PIAA Pet People Awards
Nominations are now open for the Dogs Life PIAA Pet People Awards 2008. This is your chance to nominate and recognise pet businesses that have worked hard to keep our dogs happy and healthy.
The three categories for nomination are:
- Best Grooming Service
- Best Boarding Service
- Best Local Pet Rescue Service
Prizes will be awarded at the PIAA Peer-Review Awards Night in September 2008 in Sydney.
To nominate, head to the Dogs Life website at www.dogslife.com.au
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Pet World Malaysia 2008
Coming up on the 28th of March until the 30th will be The Malaysian International Pets and Aquatics Exhibition, held in the Mid Valley Exhibition Centre, Kaula Lumpur, Malaysia. It will be open to pet lovers, hobbyists and the general public from 10am to 9pm daily.
Exhibitors include breeders, groomers and cleansing products, veterinarians, exporters and importers, general pets, exotic pets, pet accessories, aquarium accessories and related products, books and periodicals, as well as medical and treatment supplies.
Competitions, contests and demonstrations, including a Dog Fashion Show, Dog and Owner Look-Alike, and a Sniff & Hunt challenge, will also be provided to keep visitors entertained.
For further information or to
book a booth, contact
Jacky Chin Ee Hiang Tel :
603-5636 1788
Fax: 603-5637 2788 E-mail:
jacky@femsb.com
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